How do you engage young people in democracy in a digital age?
Within the Your Democracy project, partners across Europe answered this question by launching a series of creative e-participation campaigns on social media. Designed for young people aged 18–25, these campaigns aimed to educate, inspire, and encourage active participation in democratic life — directly through the platforms young people use every day.
Across all partner countries, campaigns were implemented on platforms such as Instagram, Facebook, and LinkedIn, combining educational content with visually engaging and relatable formats.
The goal was simple but powerful:
to make democracy understandable, relevant, and actionable for young people.
Topics covered included:
Through videos, infographics, and interactive posts, young people were encouraged not only to learn — but to reflect, discuss, and take action.
In Croatia, the campaign focused on encouraging young people to reflect on their role in society and engage more actively in democratic processes.
Key themes included:
With over 25,000 people reached, the campaign demonstrated that young people are interested in democracy when content is presented in a clear, relatable, and engaging way.
In Estonia, the campaign placed a strong focus on leadership, critical thinking, and responsible digital behaviour.
Young people were encouraged to:
The campaign reached nearly 40,000 young people, showing strong engagement with content that connects personal development with democratic participation.
In North Macedonia, the campaign highlighted the importance of active citizenship beyond voting.
Young people were encouraged to:
The campaign reinforced the idea that everyday actions — from volunteering to speaking up — are essential for building stronger democratic societies.
In France, the campaign focused on media literacy and critical thinking through engaging and interactive content.
Participants explored:
Through debates, challenges, and creative formats, young people were encouraged to question information and better understand how media influences opinions and behaviour.
In Sweden, the campaign is still ongoing, focusing on youth participation, media literacy, and digital responsibility.
The content aims to connect democratic values with everyday life, encouraging young people to:
Across all countries, the campaigns have already reached nearly 100,000 young people — demonstrating the power of digital tools in promoting democratic engagement.
More importantly, they have shown that:
The insights and results from these campaigns will be used to further develop project activities and strengthen future initiatives.
By combining education, creativity, and digital outreach, the Your Democracy project is helping build a generation of informed, critical, and active young citizens.
Because today, democracy doesn’t only happen in institutions —
it also happens online.
